A Tale of strategies gone all wrong..
"WE WOULD NOT SEND YOU REPEAT RENEWAL NOTICES SEVERAL MONTHS BEFORE YOUR SUBSCRIPTION EXPIRES"...AND i have been finding the renewal notice showing up without fail every month attached to the magazine right from my first subscription.
Now thats what is "Persuasive selling" in the marketing jargon...hmmm...how much persuation is too much persuation?? now thats an interesting topic a house wife can drool on.
Take a peek as to how far it can get.
1. you get a call when you are in middle of your important work...er...lets say colon cleansing process.
1st time... you ask them to get back after sometime.
2nd time when you are pulling the flush handle....hmmm...now now..someone is in dire urgency to sell their product.Next..
3rd time you get a call in middle of your bath...someone wants to sell you "a credit card "...wrong call boss..must have tried selling me a towel instead...anyways...u tell them you are not interested.
4th time .... you are just about packing your bags, for you have won a date to miami with Tom Cruise...well in your dreams of course!...but DARN!!you dont even make it in your dreams... because the stupid phone rings and you are out of dream land..but guess what they are selling you this time" a free getaway trip to Florida"...well, well..i would have been a prospective customer, if it were a "getaway trip to Miami" . Now WAIT! for a moment cant stop wondering if it was just a coincidence ...or...well anyways you go back to your packing!
5th time when you are actually free and wouldnt mind a conversation with a stranger...this time though..no one is free to talk to you..you hear a recorded mesage playing on the other end...ooh..how very insensitive!
In India the salesrep would have rang your door bell till there was a short-circuit ...of course, then you wouldnt let go of him/ her after that...would you??? and as a bargain he/she may even coax u into buying the product in return for bearing half the expense to get your door-bell fixed.
No wonder they dont have door bells here in US...yeah tough luck with your knuckles...i say!
Then they started giving away freebies...now now.. its never too late to realise that freebies are indeed costlier than your product or is it?
...and Oh! how can i forget the TV commercials that never fail to amuse me...coz most of the time the target audience...i.e the men are busy checking out the female models, that they miss out on the product and for the fairer sex...remote plzzz..
And as far as targetting the population of cats and dogs is concerned ...well i have just one thing to say to you pal ....From when has your "Dog started going shopping ??"
No wonder they still call it an-AD MAD WORLD! On the positive side -thanks for the entertainment, i say!!
Now thats what is "Persuasive selling" in the marketing jargon...hmmm...how much persuation is too much persuation?? now thats an interesting topic a house wife can drool on.
Take a peek as to how far it can get.
1. you get a call when you are in middle of your important work...er...lets say colon cleansing process.
1st time... you ask them to get back after sometime.
2nd time when you are pulling the flush handle....hmmm...now now..someone is in dire urgency to sell their product.Next..
3rd time you get a call in middle of your bath...someone wants to sell you "a credit card "...wrong call boss..must have tried selling me a towel instead...anyways...u tell them you are not interested.
4th time .... you are just about packing your bags, for you have won a date to miami with Tom Cruise...well in your dreams of course!...but DARN!!you dont even make it in your dreams... because the stupid phone rings and you are out of dream land..but guess what they are selling you this time" a free getaway trip to Florida"...well, well..i would have been a prospective customer, if it were a "getaway trip to Miami" . Now WAIT! for a moment cant stop wondering if it was just a coincidence ...or...well anyways you go back to your packing!
5th time when you are actually free and wouldnt mind a conversation with a stranger...this time though..no one is free to talk to you..you hear a recorded mesage playing on the other end...ooh..how very insensitive!
In India the salesrep would have rang your door bell till there was a short-circuit ...of course, then you wouldnt let go of him/ her after that...would you??? and as a bargain he/she may even coax u into buying the product in return for bearing half the expense to get your door-bell fixed.
No wonder they dont have door bells here in US...yeah tough luck with your knuckles...i say!
Then they started giving away freebies...now now.. its never too late to realise that freebies are indeed costlier than your product or is it?
...and Oh! how can i forget the TV commercials that never fail to amuse me...coz most of the time the target audience...i.e the men are busy checking out the female models, that they miss out on the product and for the fairer sex...remote plzzz..
And as far as targetting the population of cats and dogs is concerned ...well i have just one thing to say to you pal ....From when has your "Dog started going shopping ??"
No wonder they still call it an-AD MAD WORLD! On the positive side -thanks for the entertainment, i say!!
posted by curious | 9:53 AM
2 Comments:
men watch the models but they also watch the product... on the other hand.. females wud watch
*what men are watching
**men models
***what females are wearing/their makeup
so practically they watch everything except the product :D
Enjoyed the post BTW :)
hahah...thanx for the comment.
by the way there r always exceptions and the kind of men& women u were talking about fall under that "minority" group. LOL!
cheers!!
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